For this project I decided to create a packaging for lipstick branded in a way that would adapt to the makeup brand of Benefit Cosmetics. Benefit Cosmetics is a manufacturer of cosmetics headquartered in San Francisco, California. They have developed a reputation for great package design since they experiment with bright colors, fun imagery and creative type. Their famous makeup kits always have great concepts behind them, which is why I chose to create my design as a mockup package for their brand, trying to incorporate their concepting and style behind it.
For this kit, I went for a modern take on the design style similar to that of the 1960’s psychedelic era. The vivid, psychedelic color palette and illustrations pop-up on a shelf and emphasize the bright lipstick included inside.
PROCESS AND SKETCHES